Podcasts
Since their initial growth in 2005, I have spent far too many hours watching and listening to podcasts from around the world, on many different subjects. My conclusion after all this research is; podcasting is pretty cool.
The two main areas of interest in podcasting for me are;
Firstly how does podcasting fit in with our existing 'media landscape', and how do radio stations extend their content and brand to this new technology to drive listeners to the station and promote loyalty.
My second interest is how we can develop new brands with fresh content, and new business models to explore and take full advantage of this new scalable technology with all its possibilities.
I am currently undertaking a massive project to create my own podcasting network. This network aims to take content, production values, branding, advertising and community in podcasting to whole a new level. This will be a culmination of many years spent listening to, thinking about, and developing podcasts. So keep your eyes pealed, it's going to be good!